Using the Right Model Can Ramp up Business

Julian Gordon has a degree in aeronautical engineering, and although he has created many products, never did he think that he would stumble upon creating a product that could change so many people’s lives, and make him feel so proud. Gordon is the founder of Amramp, a home service franchise which focuses on ramp rentals. Julian leads a team of 50 franchise partners throughout the US and is starting in Canada with representation in Edmonton.

Gordon created a new patented technology by making the ramp out of steel, adding patented grooves, a grip coating and a technology that keeps the moisture out, which makes the ramp much safer than other options.

Excited with his new product, he thought the medical community would welcome it with open arms. The medical equipment dealers did not have the same vision as Julian had.

So Julian started to market the product as he knew; quickly identifying key contacts and partnership opportunities to sell more ramps. Although he did find customers and was building his business, Amramp didn’t really start booming until Julian decided to rent the ramps to customers. At $5 per foot per week the prices made sense to consumers. And diving further into the market of wheelchair users it becomes clearer why Amramp has taken off.

It is not just the 1.7 million permanent users of mobility devices that need a ramp – it is the temporary users that will need a ramp temporarily. After a knee surgery, patients can be wheelchair bound from 3 – 6 weeks, and there wouldn’t be a need for a permanent ramp to be placed at their residence, especially when the price to rent would only be $200 for a 10 foot ramp for 4 weeks from Amramp, compared to buying one for $1500. Although an exact number of temporary disabilities was not available, according to American Academy of Orthopedic surgeons there are over 1.4 million surgeries each year that will place the patient into a wheelchair for 1 week or greater. This one stat alone nearly matches the permanent user base of mobility devices, but on a yearly basis.

Amramp quickly understood that the market was not just to sell their unique ramp throughout North America, it was an on-going business for consumers as well. Currently 45% of their business is rental to consumers and to corporations, and they are looking to expand this with the introduction of lifts and portable showers, available for rent with no minimums.

Having found the winning formula and demographic for his business, Gordon adapted the franchise model for Amramp. “There was no better way for us to spread our business with smart, empathetic, and local entrepreneurs than with franchise partners.” States Gordon. “We are very selective of our partners and only want to work with people that love to see and feel the positive change they we are bringing to people’s lives everyday. By giving mobility we are giving people their freedom – it is a very motivating business.”