Highlights of the DQ® system include: 1940: First Dairy Queen® store opens in Joliet, Illinois. 1949: DQ® introduces malts and shakes. 1951: Banana splits appear on the menu. 1953: First DQ® store opens in Canada. 1955: The Dilly® Bar debuts. 1957: The Dairy Queen®/Brazier® concept is introduced. 1958: The Dairy Queen®/Brazier® food products are introduced. 1961: The Mr. Misty® slush treat cools throats in the warm South. 1962: International Dairy Queen, Inc. (IDQ) is formed. 1965: First national radio advertising sends DQ® message 169 million times a week. 1966: First national TV commercial, "Live a Little," is aired. 1968: The Buster Bar® Treat bursts forth. 1972: First DQ® store opens in Japan. 1973: Say the word “Scrumpdillyishus®!” and get a Peanut Buster® Parfait for 49 cents. 1979: The DQ® system debuts in the Middle East. 1980: "We Treat You Right®" tagline debuts. 1985: More than 175 million Blizzard® Treats sold in its first year. 1989: Dairy Queen® ranked America's number one treat chain. 1991: First DQ® store opens in Mexico. 1995: DQ® Treatzza Pizza® and the Chicken Strip Basket make their debut. 1999: Pecan Mudslide® Treat is introduced. 1999: An operator of several DQ® locations in Massachusetts builds the world's largest blended treat, weighing in at 5,316.6 pounds. 2001: Crispy Chicken Salad is introduced. 2001: The first DQ Grill & Chill® restaurant opens in Chattanooga, Tennessee. 2002: Mark Cuban, owner of the NBA Dallas Mavericks, becomes manager of a DQ® location in Texas for the day. 2003: The Blizzard® of the Month program kicks off. 2004: The MooLatte® Frozen Coffee Flavoured Beverage line debuts in Mocha, Vanilla and Caramel flavours. 2004: Award-winning Dairy Queen® commercials can be seen throughout the country in the system's first full year of national advertising. 2005: GrillBurgers™ are introduced to consumers on national TV. 2005: The record is broken on June 21, when a new World's Largest Blizzard® Treat is built in Springfield, Massachusetts. It weighs 8,224.85 pounds and is 22 feet tall.
Dairy Queen Canada Inc.
A Story of Sweet Success For more than 75 years, the DQ® system's recipe for success has been simple. It's been a combination of hardworking people who own and operate restaurants, and great-tasting food and tempting treats served in our establishments. The DQ® system is as simple today as it was in 1940. Satisfied customers lead to successful restaurants.